Step 8 - Tracking Link
Build the tracking link you paste into your traffic source as the destination URL, with cost type, tokens and C1-C4 values.
Step 8 builds the tracking link that goes into your ads. It's required: this link, not your landing page URL, is the destination URL you give each traffic source.
Build the link
- Choose what the link promotes: a direct link, a Simple LP, an Advanced LP, or a Smart Redirector from Step 6.
- Fill in the options that follow. Anything tied to a step you skipped has nothing to select, such as Text Ads if you left out Step 5.
- Set the cost. Choose CPC or CPA and enter the amount in dollars and cents. With CPC, costs are an estimated average rather than exact.
- Add tokens. Type in any tokens your traffic source supports, for example
{keyword}on Google, and Prosper202 ClickServer places them in the link for you. The C1-C4 fields hold extra tracking values if you want them; they're optional. - Generate the link and paste it into the traffic source as the destination URL.
Points to watch
- Don't use your landing page URL as the destination in your ads. That causes tracking problems.
- Cloaking appears here again so you can override the campaign setting from Step 3. It's being phased out, and leaving it off is the advice.
- Token names vary by traffic source and network, so check their own docs. PPC Tokens is a starting point.
Full guide on prosper.tracking202.com
Screenshots show the link form filled in and the finished tracking link: Step 8: generate a tracking link in Prosper202 ClickServer
Updated 2 days ago
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