Step 6 - Redirector / Split Test
Route visitors by device, country or other rules, or split traffic across URLs with weights, using the Smart Redirector.
Step 6 sets up the Smart Redirector in Prosper202 ClickServer. It does two separate jobs: send visitors to different places based on rules, or rotate traffic across several URLs to test them. The step is optional, so decide first which job you need.
Rule-based redirects
A common case: your offer only takes US traffic and you want everyone else sent elsewhere.
- Name a Smart Redirector and click Add. Then choose it under Select Redirector, which activates the rest of the form.
- Set a default URL, where visitors go when no rule matches. It can be a campaign, a landing page or any web address.
- Name a rule. Pick what it targets, such as device type or country, choose IS or IS NOT, and select the values. Some targets suggest values for you; for countries you can type names or
ALL. - Choose where matching visitors go, for example one of your landing pages, and save the rule.
IP rules match exact addresses, entered as a comma-separated list. Saving refuses ranges and anything else that isn't an address, ALL included, so to reach everyone put ALL on another target such as country.
Split tests
Use the same screen with the Split Test box ticked.
- Add each URL you want in the test. Tick inactive to pause any of them.
- Give each URL a weight, which sets how often it's served. Thinking in percentages is easiest: four URLs at 25 each get roughly equal traffic. The split is approximate.
You can pick a redirector when you build your link in Step 8, or use its rotation on an Advanced LP in Step 7.
Full guide on prosper.tracking202.com
Screenshots of each rule screen plus two video tutorials, one for redirect rules and one for A/B tests: Step 6: rule-based redirects and split testing in Prosper202 ClickServer
Updated 10 days ago