Prosper202 Tokens
The Prosper202 tokens you can put in pixel, postback and tracking URLs, from [[subid]] to [[payout]] and [[cpc]].
Prosper202 ClickServer tokens are placeholders in double square brackets that Prosper202 swaps for live data from the click. Use them whenever a network, advertiser or landing page needs a value from your tracking.
Where tokens work
The tokens you'll use most
| Token | What it becomes |
|---|---|
[[subid]] | The unique click ID Prosper202 creates on every click. Pass it in your campaign link so conversions match their clicks. See SubIDs. |
[[c1]] to [[c4]] | Whatever you passed in the c1 to c4 parameters. With &c1=test123 on your link, [[c1]] becomes test123. |
[[payout]] | The offer payout you entered in Step 3. |
[[cpc]] | The click's cost, rounded to 2 decimal places: the CPC you set in Step 8, or the click's dynamic bid when you use one. |
[[cpc2]] | The same cost without rounding, which suits PPV. |
[[sourceid]] | A numeric ID for each traffic source account, so a network can judge the quality of each source. |
Others in the full list
[[random]]: a 7-digit random number that works as a cache buster.[[referer]]: the click's referring URL.[[gclid]]: Google's click ID.[[utm_source]],[[utm_medium]],[[utm_campaign]],[[utm_term]]and[[utm_content]]: the UTM values on your tracking link.[[timestamp]]: the current Unix timestamp.
Search engine tokens, such as {keyword}, are a different thing: see PPC Tokens.
Full guide on prosper.tracking202.com
Every token with a description and an example of when to use it: the full list of Prosper202 tracking tokens
Updated about 13 hours ago
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